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Building Loyalty in the New Year

We all get that occasional Raving Fan due to a variety of reasons – personal connection, we bailed them out of a situation, or you were just a perfect match for them. We can also create Raving Fans proactively by walking them up the Ladder of Loyalty over time,

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Doing More for your Customers

You love your customers! But do they know that? There is one family in Cleveland that does. When I lived in Cleveland, one of my favorite family-owned restaurants was LaRich’s. Our standard order was pizza and a Grossberger Salad. A what you are asking? Here

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Showing the Love to Your Biggest Fans

When it comes to growing our businesses, we all know that Word of Mouth is often one of the best sources of leads and new clients, we all know that warm fuzzy feeling when a prospect calls or drops in and says “Mary told me to talk to you”.

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What Level is Your Customer Service?

One of the most common questions I ask at networking events is “So, Ms. Business Owner, why do your customers buy from you instead of your competition?”  And one of the most common answers is “Our great service.”  The problem with this answer is that it barely means anything

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