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The 10 by 10 Rule

You hear it all the time: “Don’t put all your eggs in one basket”. Whether it’s about the stock market, your free time, or what you do in your business. But sometimes, when we find a marketing strategy that works, we lock in and give it our laser focus.

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An Introvert’s Guide to Marketing

You are a business owner – congratulations! When you got started you had plenty of referrals from friends and neighbors, which was great. Those jobs are done, so now what? It’s time to sell yourself and your business. You need to talk to people about your business. Yes,

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Can anybody find you?

Are your customers lost? Are they having a difficult time finding you? I’m not talking about your storefront or office. Can they find you online? I was surprised to see a slimmed-down yellow pages directory by my mailbox. It went directly into the recycling bin.

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How Do You Stand Out?

According to the United Nations’ estimate in May of 2019 the world’s population was 7.7 billion people. That’s a pretty big number to try and wrap your head around. So let’s drill down a little more and focus on the population of the United States of America, which stands

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Your Message Missed the Mark

Have you ever been watching a sporting event or your favorite episode of This is Us and an ad comes on that you have no clue what they were trying to sell you? What’s the deal with that, right? Companies invest millions of dollars a year in advertising to get

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Help Your Customers Find the Benefits of Buying From You

One of the most common issues I find in the marketing strategies of high-end (higher quality, higher price) businesses is the tendency to talk about the features of their products and services. While this issue is particularly common in technology, I see it in construction, medical, HVAC, and just about

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What’s the Frequency (i.e. Target Market), Kenneth?

Let’s face it, every business out there needs customers to survive. When I sit down with business owners and ask them what they’re focusing on, a large majority say, “Trying to get new customers.”  When I follow up with, “What does your marketing plan look like?”, they answer, “I don’t

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